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The Basement Project

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Listed in Business Services

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Our Story

Our story is not much different from countless business owners, leaders and entrepreneurs. We had a passion; we found something we were good at; we saw a need; we leapt at opportunity. That’s the short version.

The long version goes more like this: we started out as three skilled freelancers combining our talents to provide a holistic option in digital strategy. Yet we found ourselves continually working on start-ups and seeds. It was an area we were naturally drawn to and we loved the satisfaction of bringing someone’s idea to life. Combining that with our expertise in brand building and business strategy, we knew we had a winning idea. It’s all history after that.

The Basement

We are constantly coming up with our own ideas (just like you) for cool things, useful things, helpful things or new ways of doing things. We take these ideas and put them in our “Basement”, an internal version of the service we provide. With the whole team contributing, it helps us stay creative and fresh.

Our Mission Statement

Our aim is to actively enhance the UAE community through unique, thoughtful, and solution-oriented entrepreneurial endeavors while maintaining the highest standard of ethical business practices.

Our Philosophy

Clients as Partners

Our business is business itself. We do not succeed unless our clients succeed. Total partnership is our mantra, walking alongside our clients until full launch. This means total honesty, total integrity and the assurance of competence.

Ethical Business and CSR

Our aim is to maintain the highest standards and morals from every angle: clients, employees, partners, the community. Everyone. Every way. Greed is never an aim for us or our partners. We recognize that short-term gain is not sustainable; an ethical business is a long-term business.

And we believe in giving back. We sponsor and support various initiatives as a business and we allow our employees time to work for their favorite causes as well


We are nothing without our people. Nothing we say – no facts or figures – will ever exemplify our philosophy on employment like that statement. So we’ll say it again: we are nothing without our people.

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