BLU Points is a universal loyalty program that allows members to earn and redeem points instantly, anytime and anywhere within the BLU Points network and on the BLU Points online catalog.

The BLU Points network includes a wide range of BLU Partners,such as banks, supermarkets, gas stations, electronic stores, travel agencies, and so on, across multiple countries.

Every time a member purchases from a partner that is part of the BLU Points network, whether at home or abroad, he or she earns points on that purchase. If the member happened to carry a credit card for a BLU participating bank, he or she can double the points.

Redemption takes place within the BLU Points partners’ stores, on partners online catalogs or directly through the BLU Points website or mobile application.

BLU Points is the flagship loyalty program of BLU Loyalty, which offers bespoke loyalty solutions from a plug-and-play program networks to fully customized ones to meet every business’ unique needs. The loyalty solutions provided are end-to-end and ready-to-go. They include customer engagement tools, so companies can connect more effectively with their customers while they continue focusing on their core business.